SOUTH BEND – The American Marketing Association Michiana Chapter will hold a health care marketing luncheon on April 16.
Daniella Koren, founder of healthcare relationship marketing company DKI, is the speaker. Koren’s focus and interest is in relationship marketing, specifically patient relationship marketing. The event will be held at the Pfeil Innovation Center from 11:30 a.m. to 1 p.m.
DKI, provides analytics to help maximize engagement and drive change. Insight-based data is mined at every stage of the customer journey.
The Pfeil Innovation Center is located at 420 N. Niles Blvd., South Bend. The luncheon cost is $35. AMA members pay a discounted rate of $25, and students pay $17.