Category: Current Issue

Social Media Marketing

This tool is far too important to leave in the hands of the inexperienced.

by Laurie Wink

Facebook, Twitter, YouTube. LinkedIn, Instagram, Pinterest.

In today’s competitive marketplace, these social media tools are helping businesses boost visibility, enhance credibility and attract customers. To the uninitiated, the strange names can be intimidating, frustrating and overwhelming.

Northwest Indiana Business Quarterly talked to social media marketing experts who demystify …

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Posted in Business, Current Issue, Spring 2015 | Leave a comment

Arts Update

Upcoming events in Northwest Indiana and Greater South Bend

by John Cain

Northwest Indiana
The Northwest Indiana Symphony Orchestra will close out its 2014-15 concert season on Thursday, May 14, with a celebration of American composer George Gershwin, whose jazz-influenced compositions spanned both popular and classical genres. Lyric Opera of Chicago alumni Kimberly Jones and Bill McMurray will bring their talents to the roles of …

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Posted in A & E, Arts & Entertainment, Current Issue, Events, Spring 2015 | Leave a comment

PUBLISHER’S NOTE – SPRING 2015

Spotlighting the Best in Business

Check out our readers’ picks, along with other award winners.

Welcome to our spring issue, as we again recognize the “best in business,” voted by hundreds of readers in Northwest Indiana and Greater South Bend. We thank you for voting, and applaud this year’s recipients.

Our small business focus this issue includes the growing value of using social media as …

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Posted in Business, Current Issue, Spring 2015 | Leave a comment