Category: Marketing

Purdue Calumet wins district ad contest

HAMMOND – For the second time in the past four years, Purdue University Calumet marketing and communication students have placed first in district competition of the National Student Advertising Competition to earn a berth in the national finals.

A team of five students, taught and mentored by Advertising and Marketing Instructor Matt Hanson, placed first in one of two District 6 competition tracks, which attracted …

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Ganassi Racing, PNC form sponsorship

INDIANAPOLIS – Chip Ganassi Racing Teams and PNC Financial Services Group, Inc. have formed a strategic sponsorship for the 2013 race season. The relationship, which includes assets across the Ganassi Racing’s IndyCar, NASCAR and Grand-AM programs, will be focused around key motorsports events for each series in the Indianapolis market.

“It is always great when a highly respected company like PNC values the reach …

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Chick-fil-A, View Outdoor team up

HOBART – Local Chick-fil-A restaurant owner Tyler Carter, View Outdoor Advertising and the cow of the hour gathered Jan. 10 to divulge what the infamous bovines have been up to.

The Merrillville advertising company announced its participation in Chick-fil-A’s award-winning marketing campaign featuring the cows urging people to “Eat Mor Chikin.” The campaign began in 1995, and has become part of the Chick-fil-A brand. The …

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Sports promotion Web site gets new look

HAMMOND – SportsIndiana.org has received a facelift. The new site is more user-friendly and includes features such as an interactive community map, individual community sports venue pages, membership information and information on the sports tourism business in Northwest Indiana.

“This new website greatly simplifies the process of applying for and submitting grant requests for the Sports Tourism Business Development Grants offered through Sports Indiana,” said …

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Hubbard to address Marketing Association

MISHAWAKA – The Michiana Chapter of the American Marketing Association will meet at 11:30 a.m. Tuesday, Nov. 13, at the Windsor Park Conference Center in Mishawaka.

Author and consultant Mark Hubbard will be the guest speaker and will talk on executive leadership and management. He is an independent consultant with more than 25 years of broadcasting experience, a published author and a commentator on Fox …

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Chicago Bears to use Hoosier Daddy BBQ

DYER – Hoosier Daddy BBQ Sauce, made in Dyer, has been included on the menu for events at Soldier Field in Chicago, including home football games for the Chicago Bears, for the next three seasons.

Owner Kim Foy said it will be used on Soldier Field’s brisket, pulled pork and other food offerings. The company already has a similar deal with U.S. Cellular …

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Gary Airport has new marketing liaison

GARY – James Ward has been named marketing liaison for the Gary/Chicago International Airport. Ward has signed a nine-month contract with the airport at $1,000 a month.

The primary responsibility for Ward will be spread the word about Allegiant Air services at the airport. In addition to its scheduled flights to Florida, Allegiant also provides car rentals and hotel reservations.

Ward was part of …

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South Shore CVA, White Sox now partners

HAMMOND – The South Shore Convention and Visitors Authority has announced that the Chicago White Sox is its newest partner.

“We’re looking to collaborate any way we can to bring more people to their games,” said Heather Becerra, South Sore CVA director of sales and marketing. In addition to promoting the White Sox at various events throughout the region, the South Shore CVA will promote …

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Valpo hosts softball world series

VALPARAISO – The South Shore Convention and Visitors Authority has announced that Valparaiso will be the host for opening ceremonies for this summer’s National Softball Association Girls “B” World Series.

The ceremonies will be held in Central Park Plaza. The event was held in Crown Point in 2009. The event is expected to bring more than 10,000 visitors to Lake, Porter and LaPorte counties.…

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NWI Oilmen launch new website

WHITING – The Northwest Indiana Oilmen Baseball Club has launched its Website for the 2012 season. The site was designed by Infinity Pro Sports and has advanced web-based software to allow viewers to access Facebook, YouTube and Twitter; listen to live games and buy tickets.

Season tickets are on sale for $99. Game day tickets start at $4 for children and seniors, and active military …

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