Category: Women in Business

The Importance of Brand Cohesiveness Across Social Media

By Ben Laube

Developing and representing your brand effectively on social media is one of the most important tasks to consider when jumping into social media marketing. By doing so, you bring brand awareness and cohesiveness to your audience to build familiarity and trust.

Representing your brand on social media is fairly simple as long as your business has its ideals and image secured. On …

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The Line Between Labor and Leisure

By Margaret Page

At one time the line between our labor and our leisure was abundantly clear. 9:00 am to 5:00 pm was work. Evenings and weekends were for play.

Today, in the age of entrepreneurship, new workplace order—where going to the gym happens on the job and chatting at the cooler is encouraged—the line between personal and professional time is blurred.

It’s important to …

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10 Tips to Working With External Executive Recruiters

Let’s make one thing clear right from the start – executive search firms, recruiters, and employment agencies are not in business to help you find a job. They are merely channels through which you may secure an opportunity for an interview.

Placement agencies that charge the job seeker a fee should be avoided completely. Contingency-fee recruiters are paid a percentage of the candidate’s salary – …

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Women in Leadership

NiSource program opens doors and offers guidance.

by Michael Puente

Saundra Taylor began her career at Northern Indiana Public Service Co. in 1979. She worked at the company’s Merrillville office as a typist in the purchasing department. From there, she moved within the company, first as a supervisor at NIPSCO’s power plant in Wheatfield and then on to other positions. Fast-forward nearly 35 years to …

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3 Keys to Being an Irresistible Leader

By Alesia Latson

Leadership is a tough job. Not only do you have to be adept at managing multiple priorities, but you also have to possess expert people skills. After all, regardless of industry, a leader is only as good as his or her team. Without the buy-in and respect of your employees, you’ll have a difficult time accomplishing the organization’s goals. The challenge, then, …

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