Category: Women in Business

Five Tips to Build a Brand in 2015

By Owen Shapiro

For the past seventy years, business branding has been largely guided by principles developed in the 1950s and 1960s, when there were only three television networks, messaging through advertising was easy to control, and information flowed from a few “trusted” news sources to millions of people.

This one-to-many model of information flow has been upended since the advent of the Internet and …

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1st Source Bank Highlights Women in Business

By Caitlin Vanlaningham

On Thursday, the Valparaiso Country Club was filled with ladies who were all there for one purpose: to celebrate women in business.

“We are a force to be reckoned with,” Jayne Cooper, Regional Sales Manager of the Valparaiso Region for 1st Source Bank said at the beginning of the luncheon. “Currently there are 9.1 million businesses that are women-owned and one in …

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SBA and National Woman’s Business Council Partner to Expand Opportunities

The U.S. Small Business Administration (SBA) and the National Women’s Business Council have joined forces in an effort to increase the flow of capital by and into small businesses run by women. The overriding goal is to encourage greater participation by women on the financial and investing side of high-growth entrepreneurship.

“Developing a deeper pool of women investors and financiers is key toward expanding the …

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Indiana’s Domestic Violence Shelters Receive Additional Funds

INDIANAPOLIS – The Indiana Criminal Justice Institute’s (ICJI) Victim Services Subcommittee approved more than $1.2 million in additional funding for Indiana’s domestic violence shelters. The dollars will be added to the Domestic Violence Treatment and Prevention (DVPT) Fund – which is used to provide immediate assistance and short-term support to victims of domestic violence.

“ICJI is moving quickly to ensure the domestic violence shelters receive …

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Want to Start Living Like a Boss? Expert Tips

So, do you want to live your life like a boss, calling the shots and living on top? Consider living lifelike a boss.We’ve taken six top tips from the business world that can improve your personal life too.

1. Have a vision.Any CEO worth her salt has a clear idea of where she wants her company to go. Often, there is …

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